Wrap Around Labelling

Wrap-around labelling (also known as full-wrap labelling or full-body labelling) is a labelling technique used in packaging where a label is wrapped around the entire surface of a container or product. This labelling technique allows for maximum surface area coverage and visibility, as the label is visible from all angles. It is commonly used in the labelling of cylindrical containers such as bottles, cans, and jars, but can also be used on other shapes. Wrap-around labelling is often used in the food and beverage industry to provide information such as product names, ingredients, nutritional information, and other important information required by law. It can also be used for branding and marketing purposes, as the large surface area allows for more space to display graphics and other promotional content.